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Marketing Analyst

Company: Roadys Truck Stops
Location: Meridian
Posted on: October 31, 2019

Job Description:

Roady'sMarketing Analyst Roady's Truck StopsLocation: Meridian, IdahoWho we are:Join Roady's team - Be part of the transportation revolution! Transportation is changing quickly.Between fuel efficiency, the rise of Amazon Logistics and Uber Freight, driver assist technologyand many other exciting developments, the way goods and services move today won't be howthey move in 10 years. Roady's is looking to add a strong team member as we help ourcustomers adapt and thrive through all the upcoming changes.A little bit about you:Have you ever operated a lemonade stand as a child? Tried to start a new business? Are younaturally business curious? Self Starter? Inquisitive? Enthusiastic? Motivated? Possess anentrepreneurial spirit? Are you always one step ahead whether in work, school, or life? If any ofthese qualities sound like you, we've got the position for you at Roadys.ResponsibilitiesThe Marketing Analyst is responsible for leading and contributing to projects that drive revenuegrowth. The Marketing Analyst will report directly to the CEO and be responsible for thedevelopment and management of broad-based B2B marketing programs, implementation andresults. This person will manage marketing efforts for brand position and awareness for Roady'sas well as Roady's Rewards.. They will manage lead generation, web site development andcontent curation/creation, and sales collateral. This high-impact role will work across functionsand interact with clients, vendors, and team leaders.This role revolves around good communication and so your duties are likely to include: Develop and execute B2B marketing plans that may include PPC, email campaigns,participation in industry conferences and events, webinars, and website updates Lead and ensure the consistency in the messaging, branding, content, and look-and-feelof all internal and external communications and marketing materials—coordinating andsocializing with content, creative, sales and broader organization Perform ongoing tracking and reporting on B2B marketing initiatives Be responsible for Roady's Rewards program optimization (member acquisition,engagement and retention) as well as the modeling, analysis and reporting of KeyPerformance Indicators (KPIs)Interpersonal Competencies: Excellent communication skills-both written and oral Exceptional attention to detail and ability to progress multiple projects in parallel Ability to collaborate and build consensus for creative ideas Maintain a strong relationship with peer groups and leaders in other functional areas Deep interest and aptitude in telling stories with data Offer and communicate strategic ideas and thinking to meeting company objectives Keep team members informed on project status, progress, roadblocks, and opportunitiesQualificationsProprietary & Confidential Page 1 Three to five years' experience in marketing; three-plus years of digital marketingexperience. Understanding of e-commerce, pay-per-click, SEO and SEM. Knowledge of media-editing software; working knowledge of web design principles, bestpractices and content management platforms. Familiarity with analytical tools such as Google Analytics and Webmaster Tools.Full Time & Salary will commensurate with experience.How can you apply?If this sounds like your cup of coffee, drop us a line with your resume. If it looks like a good fit, we'llget back to you.recblid 1fcqnxu3v55lfwkzikuun7d5f7w404

Keywords: Roadys Truck Stops, Meridian , Marketing Analyst, Professions , Meridian, Idaho

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