VP of Marketing and Communications

Company: United Site Services
Location: Meridian
Posted on: April 6, 2025

Job Description:

About USS

United Site Services is the industry leader in comprehensive site services, committed to creating partnerships that help enable our customers' project and event success. Our deep industry expertise, excellence in process management, and dedication to corporate responsibility are pillars of our value proposition; each supported by tangible, best-practice programs.

Our success is fueled by the dedication and collaboration of our diverse team, which includes field technicians, customer care representatives, sales professionals, and functional experts. Each member of our team plays a vital role in ensuring a seamless and reliable experience for our customers.

By joining United Site Services, you will be part of an organization that values continuous improvement, teamwork, and excellence in every aspect of our business.

Primary Purpose

The Vice President of Marketing and Communications leads the company's marketing, branding, and communications strategy to enhance visibility, drive engagement, and support business growth. This role develops a compelling brand narrative, ensures consistent messaging, and oversees all internal and external communications. This leader drives digital marketing initiatives, including search engine optimization (SEO) and search engine marketing (SEM), to maximize online presence and customer acquisition. Providing vision, leadership, and execution, the Vice President of Marketing and Communications strengthens brand awareness, increases sales, and enhances profitability, reinforcing United Site Services' position as an industry leader.

Essential Functions

Strategic Leadership & Brand Development

• Develop and implement a comprehensive digital marketing and communications strategy to drive brand awareness, customer engagement, and business growth.
• Serve as the company's brand steward, ensuring a consistent and compelling brand presence across all channels.
• Lead integrated marketing initiatives that align with business objectives, including SEO and SEM, content marketing, email campaigns, social media, and digital advertising.
• Oversee public relations, media outreach, and reputation management to maintain a strong public image and positive industry positioning.Marketing & Communications Execution
  
  • Direct the creation and execution of high-impact marketing campaigns, corporate messaging, and digital content strategies.
  • Optimize the company's digital presence, including website management, social media engagement, and thought leadership initiatives.
  • Drive data-driven decision-making by leveraging analytics and market research to assess campaign performance and refine marketing strategies.
  • Ensure all communication efforts support the company's mission, vision, and strategic priorities.Internal & External Communication
    
    • Enhance internal communication strategies to improve employee engagement and alignment with company objectives.
    • Oversee crisis communication planning and execution, ensuring proactive risk management and reputation protection.
    • Develop partnerships with industry organizations, media, and community stakeholders to amplify the company's reach.Team Leadership & Collaboration
      
      • Build and lead a high-performing marketing and communications team, fostering innovation, collaboration, and accountability.
      • Work cross-functionally with executive leadership, sales, HR, and operations to ensure marketing efforts support key business initiatives.
      • Provide thought leadership on emerging marketing trends, digital transformation, and customer engagement best practices.Data & Analytics
        
        • Builds and develops the teams and technology required to collect, test, measure, and analyze marketing metrics necessary to identify trends in the marketplace, program effectiveness, and client behavior.
        • Analyzes and interprets data on market trends to make informed marketing decisions that support growth, acquisition, retention and sales.
        • Track and analyze all key metrics including acquisition costs, lifetime value of a customer and conversion rates.
        • Scan the marketplace for new products and services where we are not meeting customer demands and/or expectations, e.g., opportunity for subscription or bundled service models.
        • Perform other duties as assigned.
          Qualifications
          
          EDUCATION & EXPERIENCE
          
          • Bachelor's degree in Marketing, Communications, Business Administration or a related field; Master's degree in Business Administration or Law preferred.
          • 10+ years of experience in Marketing and Communication with strategic and/or business development responsibilities.
          • 5+ years of relevant industry experience.
            ADDITIONAL KNOWLEDGE, SKILLS & ABILITIES
            
            • Expertise in digital marketing, including SEO, content strategy, social media, email marketing, and paid advertising.
            • Strong leadership and team-building skills, with the ability to mentor and develop a high-performing team.
            • Excellent verbal and written communication skills, with the ability to craft compelling narratives and messaging.
            • Strong analytical mindset, using data and insights to drive marketing decisions and optimize campaign performance.
            • Ability to manage multiple priorities in a fast-paced, results-driven environment.
            • Proficiency with marketing automation tools, analytics platforms, and CRM systems.
            • Strong understanding of consumer and brand research with ability to translate into viable strategic creative direction.
            • Financial acumen including budget management and data analysis.
            • Fluent in multi-media (SEO, SEM, Digital, CRM) and PowerPoint.
              Physical Requirements
              
              
              • Sit while answering phones or reply to emails
              • Use hands and fingers to handle, control or feel objects tools or controls
              • Repeat the same movements when entering data
              • See details of objects that are less than a few feet away
              • Speak clearly so listeners can understand
              • Understand the speech of another person
              • Focus on one source of sound and ignore others
              • Hear sounds and recognize the difference between them
              • See differences between colors, shades and brightness
                Benefits Summary
                
                All full-time employees working an average of 30 hours or more per week are eligible for the following benefits:
                
                • Holiday & Paid Time Off (pro-rated for Part-Time employees)
                • Medical/Pharmacy
                • Dental
                • Vision
                • Employer-Paid Short-Term Disability
                • Employer-Paid Employee Basic Life & Accidental Death and Dismemberment
                • Voluntary Employee Life & Accidental Death and Dismemberment
                • Voluntary Spousal Life
                • Voluntary Dependent Life
                • Hospital Indemnity, Accident and Critical Illness
                • Commuter/Transit Account
                • Healthcare Flexible Spending Account
                • Dependent Care Flexible Spending Account
                • Health Savings Account
                • 401(k) with employer match
                • Employer-Paid Employee Assistance Program (EAP)
                • Employee DiscountsAt United Site Services, our salary ranges reflect the minimum and maximum base pay for the posted position applicable to all locations across the US. Within the posted salary range, individual pay is determined by the geographic location, job related skills, experience, education, and certifications. Our total compensation package includes base pay plus a comprehensive benefits program.
                  
                  Salary Range
                  
                  $191,700.00 - $250,000.00 / year
                  
                  Pay Transparency Statement
                  
                  At United Site Services, our salary ranges reflect the minimum and maximum base pay for the posted position applicable to all locations across the US. Within the posted salary range, individual pay is determined by the geographic location, job related skills, experience, education, and certifications. Our total compensation package includes base pay plus a comprehensive benefits program.
                  
                  EEO Statement
                  
                  United Site Services is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation , gender identity , age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.

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