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Social Media Specialist

Company: Scentsy, Inc. (Corporate Office)
Location: Meridian
Posted on: October 30, 2019

Job Description:

Scentsy is looking for a Social Media Specialist -to achieve superior customer and Consultant social engagement and sharing, increase web traffic, and increase Consultant sales, recruitment and retention by harnessing the influence of social media marketing and communities. -What You Would Do:Develop global social media strategies and plans in support of overall marketing and business goalsWork collaboratively with marketing team and business stakeholders to build and execute social media campaigns across relevant social platforms including Facebook, Pinterest, Instagram, Twitter, and YouTubeCreate and maintain the global social media and editorial calendar to optimize visibility and engagement across social media platforms Leverage performance data and industry standards to continuously optimize our social media best practices and plans for maximum engagement and Return on Investment (ROI) Work with Search Engine Optimization (SEO) to properly tag and optimize content Drive organic engagement with the creation of highly relevant, conversational, content to support marketing, brand and business objectivesManage paid social media advertisements and determine budget allocation based on performanceGenerate, edit, publish, curate, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take actionWork with internal creative teams to craft effective social media content, personally creating content as needed (for things like, but not limited to, Instagram Stories)Execute effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goalsManage and coordinate with targeted social media users and identifies user generated content (UGC) to share throughout our marketing ecosystemAnalyze social listening reports and trending topics as needed to nimbly insert Scentsy into culturally and regionally relevant conversations throughout social platformsWork with tools to measure the effectiveness and ROI of all social media marketing programs; answer questions about the performance of social media marketing programsModerate all user-generated content for fan- and customer-facing communities in-line with the moderation policy for each communityContinuously improve social media content delivery by evaluating and sharing insights around social metrics and best practices, and then acting on the informationWork cross-functionally to create integrated marketing and listening campaigns to drive brand evangelism and awareness Collaborate with other departments (Product, Consultant Support, etc.) to manage company reputation, identify key players, and coordinate actionsTranslate the latest social media marketing best practices into effective training to help Independent Scentsy Consultants grow their businesses and become better marketersYou Should Have:Bachelor's degree in marketing, business, public relations, new media, or communications2 years of social media experience working within a Marketing department or agencyStrong knowledge of social media platforms: Facebook, Pinterest, Twitter, YouTube, Instagram, and additional platforms preferredProven promotional and marketing-related writing and editing skills (portfolio and writing evaluation preferred) in social media or related fieldDemonstrated in-depth knowledge of social networking and social media analytics tools-- - -You Should Be Able To:Change writing "voice" - readily and adapt to executive, casual, or corporate writing stylesApply project management skills to small projects or components of larger projects Independently determine best methods for delivering project/work objectivesDemonstrate creative problem-solving skillsWork collaboratively in a team environmentCreate and deliver work quickly, efficiently, and with minimal supervisionProduce strong results under pressure of a deadlineDemonstrate familiarity with social media measurement tools including Sprinklr, Adobe Analytics (or similar)

Keywords: Scentsy, Inc. (Corporate Office), Meridian , Social Media Specialist, Advertising , Meridian, Idaho

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