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Field Marketing Manager, North America - MarkMonitor

Company: Clarivate
Location: Meridian
Posted on: January 14, 2019

Job Description:

MarkMonitor, part of Clarivate Analytics, is the global leader in enterprise brand protection and offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse, and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company's exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. We are looking for a Field Marketing Manager for the MarkMonitor business unit. The Field Marketing Manager is responsible for the delivery of on-time, on-budget regional marketing campaigns that meet targeted business outcomes effectively for the MarkMonitor business unit for North America ensuring that regional marketing plans are developed and executed in close collaboration with global marketing programs and the local sales leadership. They manage the regional marketing budget to deliver maximum and targeted ROI for the MarkMonitor North American sales team. Roles & Responsibilities: Reporting to the Field Marketing Director, North America & Europe you are responsible for the following: * Responsible for the tactical implementation of marketing programs, including integrated marketing campaigns, direct marketing, eMarketing, advertising, sales support, in alignment with Portfolio Marketing, Customer Marketing, and Demand Strategy * Works collaboratively with the other regional marketers to develop best practice across all marketing channels * Develops and delivers the MarkMonitor North American field marketing plan to maximize lead generation * Provides specialized expertise and marketing discipline with ownership of multiple, high impact marketing campaigns and events in order to meet business needs, drive results and build brand equity * Researches, selects, designs and manages regional live events in collaboration with Sales * Leverages portfolio marketing messaging and shared services to deliver rapid response campaigns in line with sales pipeline gaps ensuring consistency in messaging * Facilitates the dissemination of up to date brand materials and ensures brand consistencies across North America * Train internal teams, Sales reps, and customer-facing staff on marketing programs ensuring buy-in and support from local sales team lead Monitors Lead conversion, pipeline analysis, and acceleration programs * Ensures swift follow up on leads by sales and drive campaign attribution of sales opportunities * Oversees and manages the MarkMonitor North American field marketing budget * Identify, develops and executes account-based marketing plans for nominated strategic accounts * Ensures fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collects regular feedback * Assists in the creation of new ideas/approaches to effectively enhance the communication of key messages Background And Experience: * 4-7 years in B2B marketing * 2 years or more in field marketing * Ideally, 2+ years' experience working within the brand protection or domain market * Proven experience working with sales teams and supporting programs to drive awareness and sales * Experience in Event Planning * Experience in Marketing Campaign Planning * Experience in Budget Management * Ability to demonstrate a track record of success in all key areas of responsibility * Inbound marketing strategy/execution experience Education: * Bachelor level degree or professional qualification in marketing or related subject Skills: * Ability to communicate the marketing plan to key stakeholders and the ability to gather feedback and refine plans accordingly * Short-term and long-term marketing plan development, market segment targeting and campaign goal setting * Ability to be agile and deliver fast in a changing environment * Ability to identify and describe a local market opportunity and local customer base * Ability to translate solution and product benefits into campaigns focused on buyer needs, design a campaign portfolio that addresses a range of buyer needs, and develop campaign-specific messaging * Ability to generate insights about, and proactively address, market trends and competitive activity * Planning/project management * Leadership and initiative to drive business objectives * Agency management * Ability to understand the decision impact on other areas of the business * Strong oral/written communication skills * Strong consultative marketing approach in order to effectively engage with Sales and other stakeholders * Ability to direct content building required for complex demand creation * Ability to consistently produce results on time and within budget * Ability to align tactical plans with strategies Behaviors: * Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements * Learns quickly and communicate effectively in a fast-paced environment * Self-starter * Highly organized * Flexible with strong business sense * Can execute on a number of tasks simultaneously Knowledge: * Knowledge of Sales cycle * Deep cultural appreciation * Solid grasp of company culture and attitudes, good communication and project management skills, and an understanding of the organization's current campaign execution processes * Deep understanding of buyer personas, buyer and customer needs, and the customer lifecycle * Understands the organization's sales structure, sales goals, and sales enablement activities * Understands local go-to-market and account strategies and be able to interlock with sales teams * Target segmentation analysis and building business cases for new customer acquisition * B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration * How to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements * Demand creation performance measurement * How to market to a range of B2B buyers using a wide variety of offers and delivery mechanisms * Understands how to use social media in an overall demand creation approach * Market trends within the brand protection and domain sector About MarkMonitor: MarkMonitor?the world leader in brand protection?safeguards the revenues and reputations of more than half of the Fortune 100 brands in the rapidly evolving digital world. Using a SaaS delivery model, advanced data technology, and domain expertise, MarkMonitor addresses Domain, Brand, Piracy, and Fraud risks that brands face due to the web's anonymity, global reach, and shifting consumption patterns for digital content, physical goods, and services. Headquartered in San Francisco, MarkMonitor, part of Clarivate Analytics maintains the autonomy of a small company, with the additional benefits of stability and extended customer reach that comes with being part of a large company. Thanks to our startup roots, we continue to be a fun, casual, and creative place to work, and continually attract people who are bright, ambitious, confident, and customer-focused with a strong desire to win. We hire the best, and, as part of Clarivate Analytics, are free of any hiring biases. #LI-JFCHSDL2017

Keywords: Clarivate, Meridian , Field Marketing Manager, North America - MarkMonitor, Advertising , Meridian, Idaho

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