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Digital Marketing Manager

Company: Crave Delivery
Location: Meridian
Posted on: May 2, 2021

Job Description:

Want to be a part of a growing, modern business that will disrupt the Delivery/Restaurant model?Crave Delivery just launched its first location in Boise Idaho! This is a ground floor start-up, and there are great growth opportunities for motivated team players!Purpose We are looking for a skilled digital marketing manager who has experience activating digital marketing campaigns and optimizing ad spend, targeting and reporting. The manager should be able to provide strategic digital recommendations and demonstrate experience with in-depth reporting by quickly assessing campaign results and identifying key learnings. In addition, this individual should have the ability to teach and train other marketing members on digital marketing platforms.Location (NOT REMOTE) Crave Delivery Corporate Offices located right off the Ten Mile exit in Meridian, Idaho.Day to Day * Oversees the digital media campaign strategy and its execution through digital marketing, including, but not limited to e-mail, organic social media, paid social and search, paid digital media and website conversions* Builds, optimizes, and monitors campaigns to ensure Crave is pacing well relative to budgets and targets* Measures/reports performance of all digital marketing campaigns and assesses against goals/budget (ROI and KPIs)* Analyses new promotional campaigns, derives impactful insights, and presents to key stakeholders* Implements testing initiatives and analyses and optimizes channel performance* Provides recommendations to key stakeholders on new and creative growth strategies for digital marketing providing effective and innovative strategies and media recommendations across a mix of digital channels, including but not limited to social, search, email, and SMS* Develops and executes customer digital journeys across all digital channels to improve content and conversions* Identifies critical conversion points and drop off points and optimizes user funnels* Aligns SEM and SEO strategies ensuring appropriate metrics are measured and an appropriate keyword testing & optimization plan is in placeRequirements* Understanding of and proven experience in B2C marketing strategies* 3-5 years of experience in developing and implementing measurable digital marketing strategies for Google AdWords, Facebook Business Manager, SEO, Google Analytics, and other paid advertising channels* 2-5 years of experience with reporting tools (Data Studio, Tableau, Power BI, etc.)* 2-4 years of experience with email marketing platforms such as Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, HubSpot, or Eloqua* Stays ahead of industry standards and trends, and pilots new programs and innovative opportunities to reach target audiences* Detail-orientated and a self-starter who takes ownership of projects and executes them within a timely manner* Proven track record in exceeding client goals and targets through digital marketing efforts* Entrepreneurial spirit with both a growth and get-it-done mentality - understands the need to make continuous improvements, try new things, roll with changes, fail fast, and possess a can-do attitude* Great listening, writing, presentation & communication skills, capable of presenting to C-level stakeholders* Innovative & creative, someone who thinks outside the box to solve for big marketing problems* Bachelor's degree in business, marketing, analytics, or a related field preferredBenefitsCRAVE DELIVERY CULTURECrave Delivery is a culture of entrepreneurs who are looking to disrupt the Delivery / Restaurant model and are seeking self-motivated team members who are looking to be part of something that can change the way people eat / dine in the cities we touch. We are an organization that encourages every team member to bring great ideas to the table for deeper discussion, and we foster a culture of ownership by encouraging our people to manage themselves to deliver results.* Chance to join a founding team in a fast-growing sector in the Foodtech space* Employee stock options* Benefits package in-progress, estimated date June 2021* Great employee discounts on Crave Delivery services* Fast-paced startup environment

Keywords: Crave Delivery, Meridian , Digital Marketing Manager, Advertising , Meridian, Idaho

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